Understanding consumer’s behavior is essential for business strategies. In the age of Big Data, this task becomes increasingly compelling due to the exponential grow of the size of data.
Data is escaping the grasp of non-technical people.
How can we recreate the missing bridge between data and people?
Through Data Visualization.
Quartz is a data visualization
that allows multi-faceted view
of a dataset and helps uncovering
hidden relationships between dimensions.
Dataset: BBVA Innova Challenge customer’s credit card transactions:
Quartz allows users to look at the data from the perspective they prefer.